Maitland City Council Celebrates 100 Years of Iconic Australian Staple, Vegemite

Maitland City Council is delighted to dedicate the upcoming Walls that Talk exhibition to VEGEMITE to pay homage to the beloved Australian classic in commemoration of its centennial anniversary.

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On display at the Maitland City Library façade until early November, this exhibition features a captivating collection of VEGEMITE’S timeless advertising campaigns and packaging designs from various decades, offering a nostalgic glimpse into its enduring cultural impact.

Emphasising VEGEMITE’S significance, Maitland City Council Senior Place Activation Officer Kara Stonestreet says, ‘VEGEMITE transcends being just a spread. It embodies the very essence of Australia.

‘It’s beloved by generations and remains an integral part of our national identity.’

To commemorate a century of VEGEMITE and inaugurate the Walls that Talk ‘We’re Happy Little VEGEMITES’ exhibition, Council invites the community to join a special celebration on Wednesday 25 October 2023.

From 10.00am to 12.00pm at the Maitland City Library, the community can immerse themselves in the Walls that Talk exhibition while indulging in complimentary cheesymite scrolls and VEGEMITE giveaways - we encourage early attendance as limited stock is available.

Attendees can also enjoy a range of free activities, including VEGEMITE themed face painting, VEGEMITE toast photo opportunities, lawn games and live music.

Assistant Brand Manager for VEGEMITE, Georgia Fink, expressed their excitement, stating, ‘VEGEMITE has been bringing together communities for generations, and we’re mitey excited to see the Maitland community come together to celebrate VEGEMITE’s centenary milestone.’

Council extends its gratitude to Bega Group and the National Library of Australia for their invaluable support in making this exhibition possible.

For more information and event details, visit mait.city/walls-that-talk.