Tourists and local businesses to benefit from new wayfinding signage!


Visitors exploring the beautiful Cessnock Local Government Area (LGA) can do so with ease! Cessnock City Council today celebrated the roll out of signage across the LGA to make a trip to the area even more enjoyable.

The project included the installation of suburb entry signs, city gateway signage, information bays, tourist wayfinding signage (these are the brown tourist location signs), community facility signs and over 400 new street blades.


Cessnock City Mayor, Councillor Bob Pynsent said the new signage is fantastic, as it reflects and promotes the variety of tourism experiences on offer.


“Hunter Valley Wine Country has boomed over the past 15 years with the establishment of many large vineyards, restaurants and tourist accommodation facilities. Businesses and tourists expressed a need for better wayfinding and we’ve delivered. The information bays are located in great spots for people to stop off, take a break, pick their next stop, use the amenities or a playground and then hit the road again.”

Council’s construction crew and local contractors worked to minimise disruption and provide high quality infrastructure.

This work is part of the implementation of Council’s Wine Country Signage Strategy and Cessnock LGA Signage Strategy.


Member for Upper Hunter and Parliamentary Secretary for Agriculture Michael Johnsen said the signage will help visitors to the Cessnock area locate the areas many places of interest.


“Cessnock is a great place to visit, and these signs will help travellers find their way to the numerous local attractions, whether that be the Hunter Valley Zoo, or one of the many local wineries,” Mr Johnsen said.


“The NSW Government is building a stronger safer NSW, investing in tourism in regional towns to keep important tourism dollars flowing through our regions who have suffered through drought, bushfires and the global pandemic.”


This project is funded by a $2.26 million grant from the NSW Government's Regional Growth – Environment and Tourism Fund. For more information on the signage visit our project page.


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